Intro

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Young retail investors often feel overwhelmed by the plethora of complex stock market analysis data. Today’s featured startup, a brand-new mobile app, provides sound yet simplified, personalized data designed to make investment decisions easier.

Today’s update is 327 words, 1.6 minutes

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Startup of the day

Gainy, San Francisco (USA)

Source: Gainy

What’s the deal: Founded in March this year, mobile app Gainy simplifies investment decisions for young investors by helping them select a suitable stock or cryptocurrency.

Funding: $200k in pre-seed funding.

Why it matters: Often, the latest software for stock market analysis is built specifically for professionals, and relies on complex user interfaces with hundreds of parameters that can only be interpreted by financial experts.

Gainy presents just the necessary information and metrics in a simplified form that is personalized to the user portfolio. This makes it feasible for retail investors to make more certain investment decisions.

Our take: Gainy is very interesting because it gives users the tools to educate themselves and make sound personal investment decisions.

Currently, users will not be able to buy their investment choices from within the app but, depending on the company’s success, this feature might be added at a later stage.

But, customer acquisition costs in the financial markets are massive, and Gainy has to prove product market fit to survive.