Intro

Good morning and welcome to the future 👋

The bio link is a crucial tool for creators and influencers to engage their community and monetize their content. Competition in the bio link market is fierce, but today’s new startup offers features that have attracted huge amounts of attention amongst creators.

Today’s update is 425 words, 2.1 minutes

Snippets

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Startup of the Day

Beacons, San Francisco (USA)

Source: Beacons

What’s the deal: San Francisco-based Beacons is a new startup aiming to make the ‘bio link’ section more powerful. It offers creators a set of tools to monetize their community — through sales, affiliate purchases, donations, paid requests, and much more.

In summary, when you click on a bio link created by Beacons, you get to a high-converting, mobile-optimized micro-website, where the creator can share information, products & causes.

Funding: $6M in seed funding.

Why it matters: Various content platforms like Instagram and TikTok allow anyone to create content and thus huge amounts of value for consumers globally, but most of the revenue goes to the platforms, not to the content creators.

As a result, the bio link is imperative to enable influencers to engage and to monetize off-platform.

Beacons’ highly personalized micro-websites allow creators to:

• Capture the entire audience through multiple links
• Connect with their audience directly through email and SMS.
• Understand their followers through data-driver analytics for better future experiences
• Monetize their products and services

These features have resulted in rapid adoption of the platform amongst creators. Since last year, the number of users on Beacons has increased by 70% each month.

Our take: The battle for the ‘bio link’ is extremely intense. 50+ companies offer the same services. Linktree is ahead of the curve with a funding war chest of $55.7M.

But, Beacons sets itself apart by offering most of its features in its free plan, which obviously helps convert new customers easily. The downside is that upgrading those customers to a premium plan becomes more challenging.